Filed under: FAQS | Tags: Event Checklist, FAQ's, Indoor Cinema, mobile cinema
Indoor Cinema – Event Checklist
A few things to check off as you prepare for your pop-up mobile cinema event at your venue.
Access: We will require access to be as close as possible to the venue to enable us to bump-in the equipment as quickly and safely as possible. We will require the venue to be unlocked 4hrs before the scheduled screening time and the venue will need to be open 1 1/2hrs following the screening to allow for bump-out.
Please feel free to contact us for our vehicle details if you need to arrange a parking permit for loading dock’s etc.
Power: The cinema requires a 240v outlet (pref. 15amp but 10amp is also OK). It is also best if the cinema can be operating on a separate circuit to anything else. Popcorn machines, Urn’s and fridges can sometimes throw circuits and you don’t want that interrupting the show. We can supply a generator if your indoor venue doesn’t have power, however you will need to supply another generator for your lighting and catering requirements.
Exits: Make sure exits are clearly marked out in the case of an emergency. If you are welcoming the audience, it’s a good idea to point out where the exits are. Another good idea is creating a slide with a plan of the venue that has the exits marked out.
Toilets: Make sure there is enough signage to show the locations of the toilets. This information can also be included on your venue plan slide that displays your exits. It’s also a good idea to check toilet paper and soap supplies before you open to the public.
Lighting: It’s best that the venue be as dark as possible, just like a normal cinema. If the screening is during the day, windows may need to be blacked out or covered in some way.
Set-up Space: For the 6m wide screen we require a space of 12m x 4m and for our 4m wide screen 8m x 4m for the bump-in and pack down of the cinema. Once the screen is erected the seating can be moved into the available space.
APRA Licence: Make sure the venue has an APRA licence, if it doesn’t you can apply for a single event. For further information contact: http://www.apra.com.au SA Office – (08) 8239 2222
Ratings: Please make sure that the film rating symbol is included in your promotional material. It is the responsibility of the hirer to make sure the film rating laws are adhered to for the duration of the screening. For further information please contact The Australian Government, Office of Film Literature Classification: http://www.oflc.gov.au
Filed under: FAQS | Tags: Cinema, Cinema Fundraising, FAQ's, Fundraising, movie night, Top 10 Tips
TOP 10 TIPS FOR A PROFITABLE MOVIE NIGHT
Hosting a cinema fundraiser can be a fun way to raise money for your school, sports club or charity and here are some tips to help turn your night into a profitable success.
1 – MOVIE
Choose a movie with wide appeal, preferably with a (G) or (PG) rating, that way you are targeting as wide an audience as possible. It doesn’t have to be a latest release film, many successful movie fundraisers have screened older cult and classic titles. Some films also lend themselves to dressup possibilities, this can give you the opportunity to award prizes to best dressed. We can also direct you to cheaper film titles, but it’s often best to go with what you think will get people excited, not what you can get cheapest. Although sometimes the cheaper movie title just happens to be the one you get excited about.
2 – VENUE
The great thing about hiring a mobile cinema over a bricks and mortar cinema is that we come to you. Our versatile mobile cinema can be set up in your club rooms, oval, gym or hall, indoors or out, providing a unique cinematic experience that will be a night to remember rather than just a night at the movies.
You can’t have too much promotion when you are putting on a cinema fundraiser, however you don’t always have to pay for a full page advert to get noticed. Sending out press releases to your local newspapers and radio stations might get you an article or a spot on the radio talking about your fundraiser. Social media is fantastic, but don’t rely on that alone, put up posters, letterbox drop the area and have flyers in shops. Recruit volunteers to help out with this, and make sure your members/community are shouting about it wherever they go, too. As a part of Road Movie Mobile Cinema’s service we can help you promote your event by publishing it on our website and across our social media sites.
4 – CINEMA ADVERTISING
As part of our service we can help put together pre-show advertising to run before your feature film, allowing you to offer ‘Big Screen’ advertising for your own event by approaching local businesses.You may have members of your membership community who would like to advertise their business or services in this way, which they will be able to claim as a tax deductible business expense! They can purchase a slide slot with as little as a logo and/or photograph and telephone number/web details. Have a table set up for business cards and pamphlets. You can also include sponsor logo’s on all your promotional materials; posters, postcards and flyers. It’s also a great idea to get on the microphone before the movie and thank your sponsors, giving them a bit extra exposure. You can charge however much you like for this, and it all goes towards the proceeds of your event.
5 – TICKET SALES
It’s a great idea to pre-sell tickets, that way you have a feel for how you are going and if you need to do more promotion. Some of your local business sponsors may be keen to be ticket outlets prior to the event, as this helps them out by getting extra people into their shop or office. Have your members sell tickets, consider competitions or prizes for best ticket sellers to generate excitement.
6 – TICKET PRICES
Don’t sell your tickets too cheap. Look at what other cinemas are charging and price your tickets accordingly. Keep in mind that some film distributors will charge up to 35% of the box office takings (Ticket Sales), so this has to be factored in when budgeting for your film night. Alternatively, many fundraisers are successful without selling tickets at all, with good sponsorship- free entry can equal higher attendance rates, making sponsorship more attractive.
7 – INTERMISSION
We can include an intermission during your feature film. This allows you to sell extra food and drinks and also gives you an opportunity to put your valued sponsors back up on the big screen. Of course it’s also a great opportunity to get on the microphone and draw raffles and promote your food and drink sales.
8 – FOOD & DRINKS
Commercial cinema’s make most of their money at the candy bar, so this is a great way to get some extra income from your night, too. Sausage sizzles, Pop-corn and Coffee are favourites.
9 – RAFFLE
Some of your sponsors might be keen to donate some prizes for your raffle, which is always a fun way to raise money. Raffles are best drawn during the intermission as people often forget about the draw by the time you get to the end of the movie. Don’t forget to get on the microphone and thank those sponsors who have gone the extra mile with donations (and make sure they know you will be doing so, as it makes it even more likely that they will)!
10 – CINEMA OPERATOR
Hire a mobile cinema company that has a good reputation instead of a cheaper price tag. If you have a cinema full of hundreds of people, with loads of sponsors, the last thing you want is for something to go wrong- putting you in a situation where you may have to offer refunds. Road Movie Mobile Cinema has it’s own fail safe back-up projection system, so if something fails it can be quickly recovered. If you are hiring from someone other than us, ask them what back-up they have in terms of projector, sound and movie. If they don’t have back-up equipment you should find someone who does.
SIT BACK AND ENJOY!
Outdoor Cinema Checklist:
– Access: The mobile cinema van will need access to the site, as it is used to help erect the screen and it also supports the screen once it is in position.
If there are locks or padlocks on the access gate, we will need them unlocked 4hrs before the scheduled start time of the film and the gate will need to be open 1 1/2hrs following the screening to allow for bump-out.
Please feel free to contact us for our vehicle details if you need to arrange a parking permit for the duration of the event.
– Power: The cinema requires a 240v outlet (pref 15amp but 10amp is also OK) no further than 100m from the cinema. For more remote areas we can provide a generator at an additional cost. Power is required 4hrs before the screening and 1 1/2 hrs following the screening.
– Irrigation: It is important that you mark out any irrigation pipes in the location of the cinema, as 4 pegs are hammered into the ground to help locate the screen. It is also important to check that any automatic watering timers don’t cause a chilly interruption to the movie.
– Toilets:: Make sure that toilets are unlocked and that there is enough lighting.
– Residents: It’s always a good idea to warn residents about the event and maybe offer them some free tickets if appropriate.
– Security:We require that you have a designated person or security guard on site 1 hour prior and 1 hr following the screening to allow the cinema to be safely bumped out.
– Lighting: All lights in the area must be able to be covered or switched off during the screening. It’s also a great idea to have lighting organised for when the film finishes, as some areas can be very dark and pose a safety hazard.
– Space: For the 6m wide screen we require a space of 12m x 7m and for our 4m wide screen 8m x 7m for the bump-in and pack down of the cinema.
Filed under: FAQS | Tags: FAQ's, film copyrights, mobile cinema, Outdoor Cinema
Unfortunately, we sometimes have films that become unavailable for a variety of reasons.
• A film distributor may be planning a theatrical re-release of a film e.g. 3D or re-mastered version, like the recent re-releases of Titanic & Finding Nemo. This may mean that once the new release of the film has completed its run in the cinema it will again be available for events.
• If a new film in a movie franchise is coming out, like James Bond or Batman, the film distributor will often pull all the other movies in the franchise from distribution until the new film has been released.
• An outdoor film screening may not be approved if it’s planned to screen at the Nationwide Moonlight Cinema. As they invest large sums of money in advertising campaigns and sell tickets from which the film companies derive significant revenues. So a smaller or free event may potentially diminish that income. Some films that have been rejected for this reason are, The Princess Bride, Ferris Buellers Day Off, Grease & Breakfast at Tiffany’s.
• Disney films are occasionally retired to ‘The Vault’ where they remain unavailable for several years to allow the build-up of demand. The re-releases of these films will often be a re-mastered or restored version that may in some cases get a short cinematic re-release also.
Just because we have listed a film as unavailable doesn’t mean it’s not worth trying for as things often change and the rights may become available in the future. However when selecting a film for your event it’s always a good idea to have a second and possibly third choice lined up, just in case. There are thousands of great films to choose from and if you need help coming up with a film we can help you with our multitude of THEMED FILM LISTS, also our Top 100 films list.
Can we do our own cinema advertising at mobile cinema events?
Yes you can, we put together your pre-show advertising reel, sponsors slides and public announcements as a part of our service when you hire Road Movie Mobile Cinema.
Cinema advertising is great way to make your mobile cinema event even more profitable. You can put together your own cinema advertising packages and sell big screen advertising space to local businesses and organisations.
All you need to do is supply us with the advertising slides that you would like to appear on screen.
Slide adverts will need to be:
Size: 26cm wide x 14cm high
File Format: JPEG
Video adverts will need to be in MP4 / MPEG4 Video format.
All adverts need to be emailed to us one week prior to your event.
Large files and video’s can be sent to us via Dropbox.
Aspect ratio refers to how the image appears on the screen based on how it was shot–the ratio of width (horizontal or top) to height (vertical or side) of a film frame, image, or screen. Read the full article here at http://ccnmtl.columbia.edu
Filed under: FAQS | Tags: box office, Cinema, film copyrights, Outdoor Cinema
As a part of Road Movies’ service we arrange the necessary film copyright clearance for you, so all you need to do is decide on a film. Some films have screening restrictions in relation to outdoor exhibition and free events etc. So it’s important that you get confirmation from Road Movie, before you start your promotions.
Copyright costs for free screenings:
The film distributor will work out the copyright cost for your free public screening after you have filled out one of our film copyright quote online forms. The cost of your film hire will be dependent on several factors.
* The location of the screening and distance to the nearest cinema.
* If the screening is outdoor or indoor.
* Estimated audience numbers and venues maximum capacity.
* Level of advertising – how heavily will this event be promoted e.g. promoted to a school group or open to everyone.
* Screen size.
Copyright costs for commercial screenings:
If you are charging admission you will need to keep a box office record for the film distributor, they will charge a base rate or a percentage (25%-35% depending on distributor) of the box office (Movie Ticket) takings whatever is the greater amount. Box office numbers need to be supplied to Road Movie either on the night of the screening or the next day.
example of the information required from your box office numbers.
80 Adults @ $15 = $1200.00
70 Concession @ $10 = $700.00
20 Seniors/Kids @ $7 = $140.00
Total Box Office Takings = $2040.00